For businesses, social media marketing serves as a key factor for product promotion and higher sales volume. Various promotional strategies assist brands in making an impression on potential customers for lead generation. Among them, influencer marketing and social proof are two crucial ones.
Both these methods are effective for influencing the opinion of the target audience. However, social and influencer proof are two different things in terms of the source of opinion. Which one works more effectively for growing your business identity? In this article, get insight into some social proof vs influencer proof factors so you can make an informed decision about the right action plan.
Social Proof vs Influencer Proof
Social proof means positive content about a brand in the form of reviews, testimonials, or user-generated content from the general public. On the other hand, influencer proof means endorsement of your products by relevant influencers. Both these tactics grow your customer base speedily as people follow general options or recommendations.
With social proof, a business gets the following perks:
- You can build a positive image based on the opinions of already existing customers.
- You can invest efforts to have social proof even without spending money, which is impossible with influencer marketing.
- You experience higher conversions as public opinion serves as proof of your quality offerings.
Moreover, Influencer marketing comes with the following gains
- You can collaborate with relevant influencers to increase your reach.
- You gain a significant increase in sales volume as followers of influencers take an interest in their endorsements.
- Businesses are able to make a strong position against other competitors with active engagement through influencer activity.
All these perks come at a high cost. If you want to collaborate with famous influencers, you have to spend more money. On the other hand, social proof requires a proper content strategy and other organic ranking tactics, free of cost. However, social proof also comes with some limitations, as discussed below.
Limitations of Social Proof
Getting social proof takes time as you have to generate responses from the general public. For this purpose, you need to optimize your content and profile with the right keywords for organic ranking. Moreover, a consistent posting schedule with engaging content is a must to keep growing your account’s statistics.
However, in cases of severe competition, many profiles fail to gather sufficient social proof due to low rankings. In this scenario, having some paid perks works like an initial boost. Professional sites like SocialWick aid in having successful social media campaigns by offering responses from real and active accounts. It improves ranking in a risk-free manner, providing businesses with sufficient social proof.
Bottom Line
After going through the social proof vs influencer proof analysis, you understand the importance of both these marketing tactics. Influencer marketing generates awareness quickly, while social proof is more powerful in terms of conversions and long-term results. The best way to achieve maximum perks is to have an action plan with tactics aimed at achieving both social and influencer proof.
