In the words of the renowned consultant Peter Drucker (late), “Business has only two functions, innovation and marketing.” If you know who he was, that alone should convince you of how important marketing your business is.
That being said, relying solely on traditional marketing methods won’t cut it anymore. You need to have a digital marketing strategy in place to reach, convert, and retain users on different platforms, such as search engines, social media, email, your website, and more!
Trying to do all that essentially manually is not a piece of cake. Wouldn’t it be helpful if there were some AI (artificial intelligence) powered tools to assist you with different parts of the process? Well, there are! And in this article, I’m going to be sharing some of them with you.
So, without further ado, let’s explore 3 AI-powered tools to level up your marketing.
Pro Tip: To make the most of these tools you’ll need a fast and reliable internet connection. If you’re looking for one, I’d recommend getting a Cox internet plan.
Jasper
- What it’s for: Copywriting
- Plans (Monthly): Creator for $39 per seat / Pro for $59 per seat / Business plans at a custom price
Regardless of the number of platforms you’re on, your target market or current users on these platforms will have different needs and expectations from your business. I can bet dollars to donuts that the demographic of people you target on LinkedIn is probably the total opposite of those on Instagram or TikTok, for example.
To reach these audiences, it’s obvious that you or your team will need to generate large amounts of content, with messaging tailored to the users on each platform, along with your business goals and brand image. Unfortunately, sometimes, try as you might, you may fall short of juggling all these aspects into your written content.
This is where Jasper can pull out a magic trick for you. You can use the tools’ simple ChatGPT-like interface to quickly generate anything from a product description or social media caption to a full-fledged blog or client-facing documents and emails. You also have the option to format the text or add relevant links and images.
Pro tip: You might want to use its knowledge base and brand voice feature. With Knowledge Base, you can feed Jasper information about your business, which it can blend into its content, such as keywords or unique selling points. With Brand Voice, you can tailor the style and tone of your content to your brand image and specific platform.
Adobe Express
- What it’s for: Design
- Plans (Monthly): Free / Teams for $8 per person (currently on discount at 5) / Premium for $10
A great design can literally stop your potential customers dead in their tracks and maybe even encourage them to click on your content. And in the end, whatever your goal may be, you want the user to click and convert on the platform they’re on.
Adobe Express can help you create great designs on all the platforms you’re using. Whether it’s to create your website, engaging product page designs, social media posts, or even blog or video thumbnails, the tool can help you.
What you might love is that the tool allows you access to over hundreds of thousands of website templates and AI features, for free, yes, you heard that right! You can pick and customize these templates using the platform’s sophisticated editor to create webpages.
You may also want to make the most of the platform’s generative AI feature, titled Firefly (sadly with limited credits), to create out-of-the-box social media designs, email banners, or blog covers.
Smarty Ads
- What it’s for: Programmatic Advertising
- Plans (One Time Payment): $500
If you plan to run ad campaigns on many different channels, you’ll need a tool to streamline and help you automate the ad buying and selling process. You can do that with programmatic advertising tools like Smarty Ads.
Smarty ads is a programmatic advertising tool that can help you manage omnichannel campaigns. You can use their large range of targeting options to target the relevant audience.
You are not limited to one specific ad format either, you can get creative and use different formats like audio, CTV, display, DOOH, in-app native, video, and more.
With these features, you can reengage both your existing customers as well as focus on targeting newer segments. You don’t have to worry about ad safety and quality since the Smarty Ads partners with traffic safety providers like Pixelate.
AI-Powered Marketing Tools – Making Digital Marketing Easier
Digital marketing has become an integral part of a successful marketing strategy, and the tools I shared in this article can help make it easier for you.
Whether it’s crafting killer ad copies and emails, designing out of the box designs, and targeting different types of customers, they’ve got you covered with all you need.
